International store portfolio.
15+ Shopify stores across Europe and the US for a confidential beauty company. I built the Klaviyo flows and the marketing tech stack from scratch: GoHighLevel sites plus n8n, Make and ManyChat automations.
Nabil Kamel
Growth & Performance Marketing LeadMarketing analytics and measurement
Five years growing brands across Europe, the Middle East and North America. I make the calls from data I can check.
Led international marketing for a 50+ person company selling in 80+ countries, and owned the budget across three regions.
Remote. Available now. Full-time, contractor or EOR. Based in Cairo.
Data literacy is the moat. Not creative, not hacks.
The marketers who read their own numbers, check them at detail level and correct in near real time are the ones who do not burn money. I run growth that way.
My job: help growth teams spend on numbers they can trust.
What grew, with the source under each number.
- +41%Ecommercewhile traffic fell 10%. that is the skill.A EUR store grew sales 41% while traffic fell 10%. Conversion rose 25% to 3.48%.Shopify analytics, 2026-10-08.
- 13.39%LifecycleThe email flows I built converted at 13.39% over 30 days, better than Google Search at 11.59%. That is revenue the store does not pay for per click.Shopify analytics, 2026-10-08.
- 53%Marketing shareAbout 53% of one store's sales were attributed to marketing, up 20%. More than half its revenue came through marketing.Shopify analytics, 30-day view.
- −55%Paid social cost14,330 conversations for a dental clinic. Cost per conversation fell about 55% against the account's earlier campaigns, so the same budget bought about twice as many.Meta Ads exports.
- +50%B2B growthDistributor leads up 50%. Distributor engagement up 42%, across 130 distributors in 80+ countries.Company records.
- +35%EducationCourse sales up 35%.Company records.
- 180+EventsAn international industry event with 180+ participants from 45 countries. 1,175 messaging conversations from its ads at about $0.34 each.Meta Ads export, 2026-10-08.
Stores and employer unnamed by agreement. Screenshots and exports on file.
Experience
Apr 2026 to now
Growth and Performance Marketing Consultant
Independent
A four-channel paid launch for a Saudi boutique fitness group, and Meta click-to-message campaigns for Moon Time Dental Clinic in Egypt.
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- Moon Time Dental Clinic, Egypt, Apr 2026 to now. Cut cost per inquiry by about 55% against the account's earlier campaigns, across 14,330 WhatsApp and Messenger conversations, by testing UGC video against offer statics.
- Saudi boutique fitness group, 10 Riyadh branches, Apr to Jun 2026. Gave the group one set of numbers across Google, Meta, TikTok and Snap: server-side tracking (GTM on Stape, Meta CAPI, Enhanced Conversions, TikTok and Snap APIs), built so each sale counts once.
- Checked it live, not just installed: Meta, TikTok and Snapchat conversions firing server-side on the client's site.
- Wrote the Q2 paid media strategy, then took them from no paid media to 18 live campaigns on four platforms in seven weeks: Google 7 (215 Arabic and English keywords), Meta 6, TikTok 3, Snap 2.
- Found a gap the client could use: none of six local competitors ran Conversions API on TikTok or Snap.
Sep 2025 to Aug 2026
Marketing Leader (title confidential)
An international beauty company, 50+ employees
I decided where the marketing budget went across Europe, the Middle East and North America, and led the fully remote team that ran it.
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- Ran the marketing function remotely: a cross-functional team across design, PR, digital, analytics and operations, plus the budget and channel calls across three regions.
- Built and scaled 15+ Shopify stores in Europe and the US. The flagship grew sales 74% year over year, with conversion up 23% to 4.14% and orders up 57%.
- A EUR store grew sales 41% with conversion up 25% to 3.48% while sessions fell 10%. On another store, about 53% of sales were attributed to marketing, up 20%.
- Built the Klaviyo email flows. Email converted at 13.39% in a 30-day window, ahead of Google Search at 11.59%.
- Grew engagement across a 130-distributor network in 80+ countries by 42%, through campaign and lifecycle work.
- Owned the company's international industry events end to end, including the ads behind them. The largest drew 180+ participants from 45 countries. Event messaging campaigns brought in 1,175 conversations at about $0.34 each.
- Built the marketing tech stack from scratch (Shopify, GA4, GTM, Meta CAPI, server-side tracking) so budget calls ran on one set of numbers, and automated reporting with n8n, Make and ManyChat.
- Built GoHighLevel sites with their funnels, forms and CRM automations.
Jul 2022 to Oct 2025
Head of Growth and Marketing Operations
Same company
I built the weekly reporting leadership used to make budget decisions, and cut the time to produce it by about 60%.
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- Replaced manual reports with GA4, GTM and Meta CAPI tracking and automated dashboards, cutting reporting time by about 60%.
- Gave leadership a weekly view they used for budget decisions, built from data that had been scattered across platforms.
- Lifted course sales 35% by restructuring the course campaigns.
- Grew new distributor leads 50% by reworking how distributors were acquired.
2021 to 2023
Freelance Media Buyer
Upwork and Mostaql
Paid media and measurement for ecommerce brands in seven countries across Europe, the Middle East and North America.
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- Fixed tracking and ran paid media for ecommerce brands in the UK, France, the US, Saudi Arabia, the UAE, Kuwait and Egypt, on Shopify and WooCommerce.
- Ran several accounts in parallel, from audit through reporting.
Earlier: Senior Media Buyer (contract), Learn With Faris, Saudi Arabia, Mar 2022 to Jan 2024. Marketing Specialist, same company as above, 2022. Social and ecommerce campaigns for Taager and Tagerly, Egypt, 2021.
Education: BEd, Arabic language and literature, Banha University, 2019 to 2023. Udacity Digital Marketing Nanodegree. Coursera WordPress for Business.
Skills
- Leadership
- Cross-functional remote team leadership, international marketing and growth strategy, budget and channel allocation, marketing operations, brand and campaign strategy, international events.
- Paid media
- Meta Ads including Advantage+ Shopping, Google Ads (Search, Shopping, Performance Max), TikTok Ads, Snapchat Ads. Prospecting and retargeting structures, ROAS, CPA and CPL optimization.
- Measurement
- GA4, Google Tag Manager (web and server-side on Stape), Meta Conversions API, Google Enhanced Conversions, TikTok Events API, Snap Conversions API, event deduplication, tag QA, Consent Mode.
- Analytics
- Looker Studio, Windsor.ai, cross-channel dashboards, funnel analysis, attribution and UTM governance, A/B testing and CRO.
- Ecommerce and automation
- Shopify, WooCommerce, Klaviyo, n8n, Make, Zapier, ManyChat, GoHighLevel, HubSpot, Zoho.
- Languages
- Arabic (native), English (fluent), Russian (beginner).
How I run growth.
- Evidence over adjectives. Every decision carries a number, a date and a source.
- Read the numbers yourself. A platform's report is a claim, not a fact.
- Decide and move. Test it, report it, and say so when it failed.
- Useful over pretty. If the team cannot act on a report, it is filler.
- Say it clearly. The people I work with should never have to guess what I need or why.
Work
A four-channel launch in Saudi Arabia.
For a boutique fitness group, 18 campaigns: 7 on Google with 215 Arabic and English keywords, 6 on Meta including Advantage+ Shopping, 3 on TikTok, 2 on Snap. I built the measurement layer before the spend went live. None of 6 local competitors sent server-side data to TikTok or Snap, so this client's campaigns had signal its rivals did not.
A store audit tool I built.
Node and Playwright. It checks which ad and analytics tags a Shopify store fires. I ran it on 35 US stores in June 2026. Every one was making budget calls on incomplete data.
What people said
"…I also really appreciate how you treat everyone on the team with respect and fairness. You always understand people's situations and support them in a thoughtful and professional way, which creates a healthy and productive atmosphere.
You have a strong ability to guide and communicate clearly, which makes it much easier for me to learn and improve."
"I hired Nabil to build my brand and the results were very positive. A complete marketing plan, start to finish."
"It was a real pleasure working with Nabil over the past few months while coordinating the interpretation services for his conference.
What stood out to me most was how supportive, responsive, and genuinely easy to work with he was throughout the entire process. He was always clear in his communication, respectful of the work, and very collaborative, which made the project a great experience from beginning to end.
I'm genuinely glad I had the opportunity to work with him and would be happy to collaborate again anytime."
Run a brand and want someone to check your growth numbers? Email me.
What roles are you open to?
Senior IC to Lead roles in growth, performance marketing or marketing analytics. Remote, full-time, contractor or EOR.
Which markets have you worked in?
Europe, the Middle East and North America. As a freelancer I had clients in seven countries.
Which languages do you work in?
Arabic, native. English, fluent.