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Stop Wasting Ad Spend on Broken Tracking

Get the 47-Point Checklist I Use to Audit Every Shopify Store. Find tracking errors in 30 minutes. Know exactly what to fix.

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Used by 50+ Shopify brands
GA4 & Meta Pixel Expert
Instant Download

Your Ads Aren't Failing. Your Tracking Is.

You're spending money on Meta ads.

The dashboard says ROAS is 0.8x. You're "losing money."

So you cut the budget. Change the creative. Panic.

87% of Shopify stores have at least one critical tracking error.
  • Duplicate purchase events inflating conversions
  • Missing add-to-cart data breaking your funnel
  • Revenue numbers that don't match Shopify

You're not bad at ads. You're making decisions on data that's completely wrong.

The 47-Point Tracking Audit Checklist

The exact checklist I use when I audit Shopify stores.

GA4 Setup 8 checks

Data stream, retention settings, internal traffic filters, referral exclusions

Google Tag Manager 10 checks

Container setup, tag firing, triggers, variables, preview mode validation

Ecommerce Events 12 checks

view_item, add_to_cart, purchase events, revenue accuracy, transaction IDs

Meta Pixel & CAPI 9 checks

Pixel installation, server-side tracking, Event Match Quality score

Data Validation 8 checks

GA4 vs Shopify comparison, duplicate detection, conversion rate sanity check

⏰ Takes only 30 minutes to complete

Fix Your Tracking in 3 Steps

1

Download the Checklist

Get the 47-point PDF instantly. No fluff. Just what to check.

2

Run the Audit

Open GA4, GTM, and Meta. Go through each point. Mark pass or fail.

3

Fix What's Broken

The checklist shows exactly what's wrong. Fix it yourself or book a free call.

What Store Owners Are Saying

"I thought my ads were failing. Turns out my purchase event was firing twice. Actual ROAS was 2.4x, not 0.8x. This checklist found it in 10 minutes."

Shopify store owner, $50K/month revenue

"I've paid agencies $10K/month and none of them caught these errors. This checklist did what they couldn't."

DTC brand founder

50+
Stores Audited
$100K+
Ad Spend Saved
87%
Have Tracking Errors

Get Instant Access

Enter your email. Get the checklist. Start auditing today.

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Frequently Asked Questions

Is this really free?

Yes. 100% free. No credit card required. I'm building my reputation as THE Shopify tracking expert. This checklist proves my value.

Do I need technical skills?

Basic familiarity with GA4 and GTM helps. But the checklist tells you exactly where to look and what to check. If you can click buttons, you can do this.

How long does the audit take?

20-30 minutes for most stores. Some stores with complex setups may take an hour.

What if I find problems I can't fix?

Book a free 15-minute call with me. I'll show you exactly how to fix it. No pressure, no pitch.

Your Ads Deserve Clean Data

Every day you run ads on broken tracking, you're wasting money and killing profitable campaigns. The fix takes 30 minutes.

Download the 47-Point Checklist

Free. Instant download. No spam.

Growth Reps | Stop Guessing. Start Tracking. | Nabil Kamel
FOR ECOMMERCE FOUNDERS DOING $10K–$100K/MO

Stop Guessing.
Start Tracking.

I help Shopify founders transform chaotic marketing into measurable growth with a single Growth Operating System. GA4, GTM, Meta CAPI, server-side tracking, and automation, all wired up so you know exactly where every dollar goes.

£776K+
Revenue Tracked
18+
Countries Served
4+
Years in Growth Ops
1,640+
Purchases Attributed
The Problem

Sound Familiar?

Most eCommerce founders are spending on ads but have no idea which ones actually make money. The data is there, but it's buried, broken, or just plain wrong.

🔥

"I don't know which ads make money"

You're spending thousands on Meta, Google, TikTok, but you can't tell which campaign actually drives purchases. Attribution is a black hole.

😰

"My marketing feels chaotic"

Every tool tells a different story. Shopify says one thing, GA4 says another, Meta claims credit for everything. You're drowning in conflicting data.

💸

"I'm wasting money and I know it"

Your ROAS looks okay on the dashboard, but your bank account disagrees. There's a leak in your funnel, and you can't find it.

📊

"Reports confuse me"

You've tried to set up analytics yourself. You've watched the YouTube tutorials. But the data still doesn't make sense, and you don't trust it.

"I'm busy but growth is stagnant"

You're working 60-hour weeks but revenue has plateaued. You know there's a better way, but you don't have time to figure it out.

🎯

"My funnel is leaking somewhere"

Traffic comes in, but conversions don't add up. Something is broken between first click and purchase, and you're losing 30%+ of potential revenue.

What I Do

Your Growth Operating System

I build the tracking infrastructure and automation layer that turns your marketing chaos into a precision growth machine.

01

Tracking & Analytics Setup

Full GA4 property configuration, Google Tag Manager implementation, e-commerce event tracking (add_to_cart, begin_checkout, purchase), and DebugView verification. Every data point, captured correctly.

GA4 GTM DataLayer DebugView
02

Server-Side Tracking

Meta Conversions API (CAPI), Google Ads Enhanced Conversions, and Stape server-side GTM. Bypass browser restrictions, improve match rates, and get accurate attribution even with iOS privacy changes.

Meta CAPI Stape sGTM Enhanced Conv.
03

Funnel Optimization

Identify where revenue leaks from your customer journey. From product page to checkout to thank-you page, I optimize every touchpoint so more visitors become buyers.

CRO Funnels Landing Pages
04

Automation & Systems

Zapier, Make, and ManyChat workflows that save you 10+ hours per week. Automated reporting dashboards, lead nurturing sequences, and operational flows that run while you sleep.

Zapier Make ManyChat Dashboards
05

Reporting & Clarity

Custom dashboards that tell you what's working in plain English. No more guessing. No more spreadsheet gymnastics. One source of truth for your entire marketing operation.

Looker Studio Custom Reports KPIs
06

Shopify Integration

Deep Shopify expertise. Theme-level tracking, checkout extensibility, app integrations, and custom pixel implementations. Your Shopify store, fully instrumented for growth.

Shopify Checkout Pixels Theme Code
Proof

Real Results, Not Promises

Here's what happens when your tracking actually works and every dollar is accounted for.

CASE STUDY

Natural Organic Honey

Shopify eCommerce store. Full tracking stack deployed: GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, Stape server-side.

£776K
Revenue Tracked
via Google Ads
1,640
Purchases Attributed
accurate tracking
£104K
Ad Spend Managed
full visibility
7.46x
Return on Ad Spend
tracked & verified
How It Works

Three Steps to Clarity

No complexity. No confusion. Just a clear path from chaos to confidence.

01

Book a Free Consultation

We hop on a 30-minute call. I audit your current setup, identify gaps, and show you exactly what's broken. No sales pitch. Just clarity.

02

Get Your Custom Growth Map

I build a tailored plan for your store. Tracking setup, automation priorities, funnel fixes. Everything sequenced so you see results fast.

03

Launch & Grow With Confidence

I implement the entire system. You get clean data, automated workflows, and a dashboard that tells you exactly where your money goes. Then we scale.

Investment

Choose Your Growth Path

Every package is a complete system, not a patchwork of one-off fixes. Pick the level that matches where you are today.

Starter
$1,200
Perfect for stores needing foundational tracking done right.
  • Full GA4 property setup
  • GTM container configuration
  • Shopify e-commerce events
  • Meta Pixel installation
  • Custom reporting dashboard
  • 30-day post-launch support
Get Started
Elite
$5,000+
Complete Growth Operating System with ongoing optimization.
  • Everything in Pro
  • Complete Growth Operating System
  • Advanced attribution modeling
  • CRO & landing page optimization
  • ManyChat automation setup
  • Monthly strategy calls
  • 90-day optimization period
Let's Talk
Free Resource

The Shopify Tracking Audit Checklist

47 critical checkpoints to find what's broken in your tracking setup. Covers GA4 configuration, GTM tags, Meta Pixel events, server-side tracking, checkout tracking, and reporting accuracy. Used by the same system I deploy for paying clients.

📋
47
AUDIT CHECKPOINTS
GA4 · GTM · Meta · Shopify · sGTM
About

Built by Someone Who Gets It

I'm Nabil Kamel. CMO at an eCommerce company, leading a 20+ person team. Five years building Shopify stores and the tracking systems that keep them honest.

I started with code. HTML, CSS, JavaScript for a year. Then SQL and databases. Then dropshipping, then media buying. Somewhere in there I realized marketing is just math, and from then on I've been obsessed with data, tracking, and getting the numbers to tell the truth.

Now I help U.S. eCommerce founders fix the same problem I solved for myself. Chaotic marketing, unclear ROI, dashboards that lie. The fix is a clean Growth Operating System built on GTM, GA4, server-side tracking, and the automation glue that holds it all together.

Courage & Resilience
Discipline & Growth
Freedom & Independence
Generosity & Service
Loyalty & Responsibility
Faith & Integrity
🎯

CMO + 20-person team

End-to-end growth at an eCommerce company

📈

5 years in the numbers

Shopify, paid media, server-side tracking

🔧

Full stack: GA4, GTM, Shopify

Meta CAPI, Stape sGTM, Zapier, Make, n8n

🧭

From code to CMO

HTML/CSS, SQL, dropshipping, media buying, data

📜

Certified & trained

GA4, GTM, Server-Side CAPI, Udacity Digital Marketing

Ready?

Let's Turn Your Marketing Into a Growth Machine

Book a free 30-minute consultation. I'll audit your current setup, show you what's broken, and give you a clear roadmap. No obligation. Just clarity.

Book Your Free Audit Call →

Or email me directly: [email protected]